Target Groups

The master’s curriculum is designed to attract not only the conventional architectural graduate but also graduates of related academic / creative disciplines such as 3d game design, architectural visualisation, experimental cognitive psychology and computational architectural engineering. The structure can accommodate a range of different routes which allow for customisation by universities and students’ choice. The following list describes 8 anticipated target groups:

VR Digital Artist

Understanding the theory and techniques behind new media approaches to fine art practice

• previous qualifications : fine art degree

• job prospects artistic practice

VR Designer

Designing virtual worlds for studies of perception and human behaviour in space

• previous qualifications degree in psychology / behavioural sciences

• job prospects experimental psychology

3D Architectural Visualisation Specialist

Modelling 3d architectural objects for client presentations and public relations as part of a team of architects or as an independent consultant.

• previous experience : architect / architectural technician

• job prospects visualisation bureau freelance 3d animation / modelling for wide range of clients in the industry or media

Computational Engineering Designer

Developing algorithms for exploring parametric / generative models of form in architecture and civil engineering

• previous qualifications diploma in engineering / architecture

• job prospects part of the design team in a large office involved in the development and testing of building design

Computer Aided Architectural Design Specialist

Advanced use of commercial modellers for design, simulation and visualisation

• previous qualifications diploma in architecture, project management or surveying

• job prospects working in a team on BIM (Building Information Modelling), production simulation, building management

Computational Architectural Design

Developing advanced architectural algorithms for generative models of building configurations at both a conceptual and detail level.

• previous qualifications diploma in architecture

• job prospects computational architect /designer working as part of a design team

Urban Designer

Using computational geography and planning models to develop design approaches to the development and analysis of master plans and urban interventions

• previous qualifications diploma in architecture / planning economics / social sciences

• job prospects as a specialist in the architectural / planning studio

Game Designer

Level design, narratives, virtual space design

• previous qualifications computer science / architecture

• job prospects as a specialist in the games design industry